About — Fractional Marketing Systems & Generative AI Lead

I bridge the gap between business goals, marketing technology, and generative AI

Most companies don't need another tactical marketer doing isolated execution — they need someone to tie everything together. I design, build, and orchestrate the underlying systems that allow small teams to run high-impact campaigns, automate repetitive work, and scale growth without scaling overhead.

Book a Strategy & Systems Call Explore Fractional Options

How I fit into your business

I don't replace your team; I build the architecture that makes them 10x more effective. You bring the business goals — I translate them into campaigns, systems, and execution.

I AM NOT YOUR

✕ Ad-hoc copywriter or graphic designer
✕ Social media administrator or routine email deployer
✕ Task-based marketing assistant

I AM YOUR

Systems & Automation Partner: I configure generative AI (LLMs, RAG assistants, content pipelines) and MarTech platforms to handle the routine heavy lifting.
Growth Architect: We discuss what your business is trying to achieve, and I translate those objectives into automated campaigns, clean data flows, and end-to-end execution.

The 3-Tier Growth & Automation Engine

Every system I build turns strategic business intent into automated execution. Not just plumbing — leverage for your team.

1. CORE INFRASTRUCTURE

Website App POS Ads

Clean data pipelines (CDP, CRM, Data Warehouse) that give you one single view of the customer — no duplicates, no guesswork

2. GENERATIVE AI LAYER

LLM assistants, RAG over your docs and warehouse, and content pipelines generating on-brand variants at scale

Your team focuses only on high-level decisions while generative AI drafts, summarizes, and personalizes the rest.

3. STRATEGIC EXECUTION

CRM Email/SMS Paid Media On-site

Your business goals translated directly into multi-channel campaigns without manual operational friction

OUTCOME: LEVERAGE

LLM campaign content, RAG chat assistants, creative variants, automated reporting narratives

Enterprise-level output with a lean team — scale growth without scaling overhead

Generative AI as operational infrastructure

Generative AI shouldn't be a gimmick or an isolated chatbot. I embed LLMs directly into your daily marketing ops — grounded on your data via RAG — so a lean team gets enterprise-level content and insight output.

Content at scale: LLM pipelines generating on-brand ad variants, email and landing copy from your product feed in seconds
RAG assistants: Chat over your docs and warehouse so leadership and sales get instant, sourced answers — no SQL required
Generative personalization: Dynamic email, SMS, and on-site messaging drafted from CRM context for every segment automatically

// RAG-grounded generative workflow
const context = await warehouse.search(user.segment);
const offer = await llm.generateOffer({
  segment: user.segment,
  history: context,
  brandVoice: "concise, helpful"
});
await crm.trigger("winback", offer.text);

Infrastructure that supports growth

Growth systems need a solid foundation. I architect the cloud infrastructure your stack runs on — VMs, networking, DNS, containers, and deployments — so your team can execute without operational friction. One strategic partner for the whole system, not three vendors.

Cloud management: AWS, GCP, Azure—provisioning, cost optimization, and monitoring
Infrastructure as code: Terraform, Docker, and CI/CD pipelines so environments are reproducible
DNS & networking: Domains, SSL, VPCs, and firewall rules—no "talk to your IT team" runaround
Security & uptime: Backups, failover, and alerting before your customers notice

How I work

Unix philosophy

Small tools that do one thing well, composed into pipelines. No monolithic platforms that lock you in. If a vendor goes down, your whole stack shouldn't stop.

Open source first

For businesses still finding their feet, paid tools are often overkill. I reach for open source wherever it makes sense—PostHog over Mixpanel, Rudderstack over Segment, Flowise over custom LLM builds. Save your budget for what actually moves the needle.

No vendor lock-in

Every system I build uses tools you can self-host, swap out, or walk away from. Your data, your infrastructure, your choice.