Projects
Every project here solved a real business problem—disconnected data, broken attribution, manual processes, or missed revenue. Here's what changed.
Before: customer data lived in 5 separate systems with no unified view. After: Segment unified all touchpoints into one customer profile feeding Salesforce in real-time. The team stopped making decisions from stale data.
Before: sales reps sent the same generic follow-up to every lead. After: a generative AI engine drafts personalized follow-ups from CRM behavior and firmographics, increasing MQL-to-SQL conversion by 34%. Sales now focuses on closing, not drafting.
Before: 40% of conversion data was lost from broken client-side tagging. Leadership couldn't trust any channel-level reporting. After: server-side GA4 with a custom data layer restored 90% of lost data. Budget decisions now happen with confidence.
Before: the creative team spent days writing ad copy and email variants for every product launch. After: an LLM pipeline generates on-brand copy from product feeds in seconds, cutting production time by 60% and letting the team ship 5x more campaigns.
Before: no online presence, manual quote requests via phone. After: a full vehicle listing site with admin panel for managing inventory. Web tracking ties cookie user IDs to WhatsApp quote requests, so the client knows exactly which listing drove each enquiry. A WhatsApp Business API chatbot lets users browse cars and request quotes directly from WhatsApp.
Before: appointments booked by phone, no online payments, manual follow-ups. After: a full booking system where patients book and pay online. Admin panel manages appointments, sends automated reminders and follow-ups. Patients have their own portal to manage bookings and contact the doctor directly.
Before: loan applications on paper, no tracking, manual document collection. After: a website where clients apply online, plus a WhatsApp chatbot connected to the same database for applying via chat. Admin panel lets staff manage applications, view and download uploaded documents, and track application status. Full analytics and user tracking across both channels.
Before: missed calls at rush hour, paper reservations, and no idea which dish drives profit. After: customers order and book tables over WhatsApp with a generative AI assistant, while the owner runs orders, reservations, and revenue analytics from one live dashboard — all on a single customer database. Already driving impact in 4 restaurants across Australia and South Africa.
Most projects start with a Strategy & Systems Call. Tell me where your business is going and we'll map the system to get you there.
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