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Projects

Systems that worked. Revenue that followed.

Every project here solved a real business problem—disconnected data, broken attribution, manual processes, or missed revenue. Here's what changed.

CDP + CRM Integration

Enterprise CDP Rollout

Before: customer data lived in 5 separate systems with no unified view. After: Segment unified all touchpoints into one customer profile feeding Salesforce in real-time. The team stopped making decisions from stale data.

Segment Salesforce BigQuery
AI Lead Scoring

AI-Powered Lead Scoring

Before: sales reps spent equal time on every lead, wasting hours on prospects who'd never convert. After: an AI model scores leads on behavior and firmographics, increasing MQL-to-SQL conversion by 34%. Sales now focuses on the leads that close.

Python OpenAI HubSpot
Attribution System

Multi-Touch Attribution

Before: 40% of conversion data was lost from broken client-side tagging. Leadership couldn't trust any channel-level reporting. After: server-side GA4 with a custom data layer restored 90% of lost data. Budget decisions now happen with confidence.

GA4 sGTM GCP
Content Automation

AI Content Generation Pipeline

Before: the creative team spent days writing ad copy and email variants for every product launch. After: an LLM pipeline generates on-brand copy from product feeds in seconds, cutting production time by 60% and letting the team ship 5x more campaigns.

LangChain Braze Pinecone
Japanese Cars Durban website

Japanese Cars Durban

japanesecarsdurban.co.za ↗

Before: no online presence, manual quote requests via phone. After: a full vehicle listing site with admin panel for managing inventory. Web tracking ties cookie user IDs to WhatsApp quote requests, so the client knows exactly which listing drove each enquiry. A WhatsApp Business API chatbot lets users browse cars and request quotes directly from WhatsApp.

Web Development WhatsApp Business API Web Tracking Chatbot
Prohealth Wellness website

Prohealth Screening & Wellness

prohealthwellness.co.za ↗

Before: appointments booked by phone, no online payments, manual follow-ups. After: a full booking system where patients book and pay online. Admin panel manages appointments, sends automated reminders and follow-ups. Patients have their own portal to manage bookings and contact the doctor directly.

Web Development Online Payments Booking System User Tracking
Usizolabantu Financial Services website

Usizolabantu Financial Services

usizolabantufinancial.co.za ↗

Before: loan applications on paper, no tracking, manual document collection. After: a website where clients apply online, plus a WhatsApp chatbot connected to the same database for applying via chat. Admin panel lets staff manage applications, view and download uploaded documents, and track application status. Full analytics and user tracking across both channels.

Web Development WhatsApp Chatbot Admin Panel Analytics & Tracking

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