What's included

GA4 Implementation

Properly configured from day one. Custom events, dimensions, audiences, and conversion tracking that actually match your business goals.

Server-Side GTM

Replace broken client-side tracking. Server-side tagging means faster page loads, better accuracy, and full control over your data.

Multi-Touch Attribution

Understand which channels truly drive conversions versus which ones just get credit for being there. Finally answer "where should we spend more?"

Cohort Analysis

See how different customer groups behave over time. Understand retention, lifetime value, and churn patterns—so you can fix the leaks.

Custom Dashboards

Self-serve dashboards in Looker Studio or PowerBI. Your stakeholders get the numbers they need without emailing you for reports.

How it works

// Measurement Stack Architecture
INPUT SOURCES:
  Website → GA4 Events
  App → Firebase Analytics
  Ads → Google/Meta/TikTok
  CRM → Salesforce/HubSpot

PROCESSING:
  sGTM → Server-side tagging
  BigQuery → Data warehouse
  ETL → Data transformation

OUTPUT:
  Looker Studio → Dashboards
  Attribution → Channel credit
  Cohorts → Retention analysis
  LTV → Revenue forecasting

// Before: 40% data loss from client-side
// After: 95%+ data accuracy with sGTM

Technologies

GA4, GTM, sGTM, BigQuery, Looker Studio, PowerBI, Segment, Mixpanel, custom data layers

Stop budget debates. Start with proof.